Arjun Kapoor, Ileana D’Cruz, Anil Kapoor, Athiya Shetty starrer Mubarakan has done the unthinkable by bagging more screens after ten days of its release and setting the box office on fire by increasing its viewership by almost 200 percent. The trade is attributing this quantum jump in the viewership for Arjun Kapoor starrer flick to the dismal performance by Shah Rukh Khan, Anushka Chopra starrer flick Jab Harry Met Sejal.
The buzz doing the rounds in the industry is that theater owners are pleased with the response to Arjun Kapoor starrer Mubarakan in comparison to SRK starrer Jab Harry Met Sejal, which failed to even compete with Salman Khan starrer Tubelight collections at the box office.
#Mubarakan on fire!
Today is looking at 200%+ more than Friday. Screens being added at many centres across the country from tonight
— Joginder Tuteja (@Tutejajoginder) August 6, 2017
This is the reason they gave the same screens to Arjun Kapoor’s movie and it has been growing steadily due to good word of mouth publicity. In any case, Anees Bazmee’s film is a mass entertainer and reaping the benefits now.